The average person visits a web site for 48 seconds,
but if it has video we stay for almost 6 minutes
Online Video Advertising today is growing many times faster than search and most other digital ad markets. As a matter of fact, it is predicted that online video will drive 55% of Internet traffic by 2016.
What are the benefits of video marketing?
Quickest way to get your message across
Video in comparison to other media can transfer enormous amounts of information - factual and emotional - in the shortest time and with users being more and more in a hurry to get what they're looking for it goes without saying that watching a 2-3 minutes video to most of us seems far more efficient - and entertaining - than spending 15-20 minutes reading some text.
For every business, the ability to create a personal connection with your potential market is a huge success factor. Video puts you in action and adds a real face to your company. You thereby become more tangible and eventually also more credible to your target audience.
There are many statistics and reports online to show that video boosts response and conversion rates. When someone is watching a video, you have their full attention. Most people will watch a video from beginning to end, allowing you to clearly create a message and Call To Action that engages your audience.
Watch a PAGE ONE production: